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Our story

NON deconstructs real produce with culinary techniques to create real drinks, with no booze.

Welcome to the world of NON, loved by world-famous chefs, restaurants, bar owners, and self-proclaimed foodies from around the globe.

Founded by, Aaron Trotman, a serial entrepreneur and foodie on a mission to create the future of drinks, non is an intricate balancing act of flavour built from the ground up with key notes of floral, tannin, salinity & acidity and a bold, minimalist design.

Shop now

Our Story

NON deconstructs real produce with culinary techniques to create real drinks, with no booze.

Welcome to the world of NON, loved by world-famous chefs, restaurants, bar owners, and self-proclaimed foodies from around the globe.

Founded by, Aaron Trotman, a serial entrepreneur and foodie on a mission to create the future of drinks, non is an intricate balancing act of flavour built from the ground up with key notes of floral, tannin, salinity & acidity and a bold, minimalist design.

Shop now

0.0% ABV. All taste.

We create real drinks, for real times.

Designed by a team of expert food & beverage professionals, we draw from a vast base of knowledge from all areas, ranging from chefs, bartenders, food scientists and winemakers.

Made in our purpose-built NON facility in Melbourne, Australia; one of the epicentres of the gastronomic world, NON is a 0.0% re-think of the wine experience.

Something for everyone, on any occasion.Our products exist outside the bounds of convention.

Indifferent to the rules. Irreverent in attitude.